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Introducing Fitbit Ionic – the watch designed for your life. Find the guidance to reach your goals with dynamic personal coaching, built-in GPS and continuous heart rate. Stay motivated by storing and playing 300+ songs and get inspired by a global fitness community. Plus, get convenient access to popular apps, payments on your wrist and a battery life of 4+ days.* *Battery life varies with use & other factors

ALL-DAY ACTIVITY TRACKING: Track all-day activity like steps, distance, floors climbed, active minutes and calories burned to see how every part of your day adds up.

WIRELESS SYNC: Automatically syncs to computers and 200+ Android, iPhone & Windows devices, to show your stats, trends and progress on your Fitbit dashboard.

SEAMLESS SMART EXPERIENCES: Fitbit Ionic seamlessly delivers the best watch features with key notifications, access to your favorite apps, onboard music and built-in payments.

BUILT-IN GPS: Built-in GPS with GLONASS lets you see pace, distance and other key stats on display, while alsorecording elevation climbed, split times & a map of your route.

WATER-RESISTANT + SWIM TRACKING: Built water-resistant to 50 meters, you can wear Fitbit Ionic in the pool, rain or during swim workouts to track laps, duration and calories burned.

STORES & PLAYS MUSIC: With Fitbit Ionic, you can store and play 300+ songs right from your wrist?giving you the motivation you need at a moment?s notice.

PUREPULSE CONTINUOUS HEART RATE: Use PurePulse® continuous heart rate to better track calorie burn, optimize intensity during workouts, and measure your health and fitness over time.

NFC-ENABLED: Fitbit Ionic includes a built-in NFC chip, which lets you securely store and use your credit cards right on the watch with the push of a button.

SLEEP TRACKING ? OVERALL: Get a better understanding of your sleep quality by seeing your total time asleep, your time spent in different sleep stages as well as time awake.

MULTI-DAY BATTERY LIFE: A day lasts 24 hours. So should your watch. With a multi-day battery life of 4+ days, Fitbit Ionic tracks your morning, night & everything in between. (Varies with use & other factors)