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- Fluoride free toothpaste with a clean and fresh experience
- Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
- Sweetener from the stevia plant gives the toothpaste a pleasant taste
- Not tested on animals
- Fruit fusion flavor tastes great